NYREJ holds the exclusive category for publication of real estate news with 50,000 paper and digital subscribers.

IREON NYREJ Directory Banner:
Click HERE

Appears in every edition to promote IREON and its members. Use link above to view all IREON news contributions (including roster of IREON members)

Click to view NYREJ/IREON articles

IREON Membership Roster:
IREON Exclusive Categories

What our partnership with NYREJ means for IREON members:

Each month, four members will be “spotlighted” in a full-page feature, entitled:
IREON Member Profiles.” (Our public relations member, Alexander Marketing,
is available to prepare the copy and artwork for submission.)
Latest edition profiles for this month, click HERE to view.

Who we are:

IREON is a unique “fraternal relationship based” NON-COMPETE business development association comprised of the highest caliber product and service providers serving the commercial real estate industry, being a guiding resource from their wealth of expertise in latest trends, costs and compliance issues and all facets faced on a regular basis

IREON Mission Statement

IREON members are exclusively based in the New York metro area and work with the major sectors of the New York City economy such as construction, manufacturing, finance, and law. Real Estate related companies are the bedrock of development and job creation in NYC and IREON members reflect and influence the viewpoint of what the Real Estate community is thinking. Many members’ firms have multinational divisions, affiliates, and clients, and include global leaders in their areas of services or products.

Several of our members are the largest in the world in their field of service or products supplied.

How is IREON “different and unique” from other business development networking groups?

IREON is “relationship driven.” Its members are trusted friends and colleagues who care about each other and sincerely want them to succeed. They provide support and encouragement by sharing knowledge and guidance in their fields of expertise.

IREON members are committed to introducing their close and trusted relationships to each other, thus opening doors for new business opportunities. They take an active role in these introductions and meetings, rather than simply supplying contact information. IREON members thrive on personal introductions.

Our credo is that success is assured when you do NOT have to “sell” your service or product,
but only need to produce it! It is also why IREON continues to be financially rewarding to its members.

How we meet Post Covid-19

Now that New York City is returning to normalcy we have remodified our zoom meeting format and operational structure of the group as follows:

1. IREON  members meet virtually via “Zoom Conference” every other Thursday morning for 75-90 minutes at 7:45 AM (75 minutes is our goal).

Meeting Structure:

• (3) “Three” members will present a “5” minute company presentation at every meeting.

• Each member will give a “2” minute Elevator Speech to introduce themselves, their firm, and the exclusive category they hold on the membership roster. They state what business referrals or help they need from the group and give “Shout-Out Than Yous” to all the members they connected with since the last meeting.

• There will be Zoom break-out rooms for 15 minutes.

• The last 15 minutes will be dedicated to “Good and Welfare”

“Shout out Thank Yous” to members they have connected with in the last two weeks and the new business they have achieved. The more we know about each other the more we can help one another.

2. Members individually and collaboratively meet 24/7  in person, via zoom or telephone conference to enhance their friendship and business relationships continuously creating new business opportunities. These “1 on 1 meet ups” are held when and where it is mutually convenient.

• Time-efficient member interaction is consistently initiated to strengthen the relationship bonds among members. As these relationships strengthen, new business opportunities multiply.

 As an example, Click HERE to view a “Thank You” message from Steve Kirschner to Brad Klatt, Logical Buildings after he attended a zoom conference between Logical Buildings and Champion Elevator.

3. Physical quarterly meetups at alternating locations between Manhattan and Long Island. Each member invites (1) guest who is an Owner, Developer, or Tenant Occupier of commercial space to be introduced to the members who can either use their product or service, or to just listen and learn from their years of business experience.

4.  IREON will continue to host webinars as the commercial real estate industry dictates. They normally are produced to include (3) three to (5) five members with related expertise on the topic presented. Our webinars are geared to Owners, Operators, Developers, and Tenant Occupants of commercial space in the New York metro region.

5.  A “rotating” quarterly 3–4-member Advisory Committee will be established to assist Steve in making operational decisions for the members.

Member to Member Communication:

A “virtual” membership roster enables everyone to communicate with each other from their mobile device or desk top computer. Members text or email Steve Kirschner or Assistant Karen Vitale to send a business announcement, a news item of interest, or a “Thank You.”

Communications are always kept confidential among the members, or they can be made “public” to the media at the member’s election.

The following “Templates” are used: 
Private – Member to Member news within IREON  Click HERE
Public –  Click HERE

What makes a worthy IREON member?

To be the “right” firm, they need to be well established and highly reputable with a large client base of business relationships they can share with fellow members.

To be the “right” company member representative, they must be a “giver,” one who wants to help fellow members expand their business opportunities by sharing their close trusted relationships that are “returned in kind”.




In addition to the banner on page 1 of each edition is a 1/8th page ad as shown below.
Both the ad and banner including all articles are “directly linked” between the member’s website to the IREON website and membership roster, allowing all property Owners, Developers and Tenant occupants to immediately connect with members for a product or service needed.


Our public relations firm member, Linda Alexander of Alexander Marketing & Communications, (AMC) helps members write articles, announcements, and populate their social media platforms. Our digital marketing member, Megan Grand of MTG Creative Group, specializes in graphic design, direct marketing collateral, website design, and digital marketing. Our exclusive photographer Jill Lotenberg, of JillPhotography will always deliver the shot. Her sessions are filled with laughter and fun.

All (3) three real estate industry marketing specialists work closely with NYREJ Publishing Editor Kristine Wolf to promote IREON members in their publications and select social media platforms.

NYREJ, AMC and MTG and JillPhotography discount their standard business rates to IREON members including adjusted cost accommodations to their referrals.

Alexander Marketing & Communications  is a full-service public relations firm specializing in real estate and related markets, including residential, commercial, retail, hospitality, construction, new development, architecture, and interior design.

MTG Creative Group is an award-winning digital marketing agency specializing in the real estate and investment industries With 30 years of experience, they utilize unique branding and communications strategies to build their clients’ brands, defining them as industry leaders to a global audience. MTG design is high-impact and immersive; their multi-talented creative team draws on experience, knowledge, and ingenuity to bring impressive concepts to life. They pride themselves on innovation and producing powerful solutions for their clients.

JillPhotography is an Award-Winning and nationally published Commercial photography firm that specialized in the commercial real estate industry. Jill Lotenberg is dedicated to her clients’ needs. Her enthusiasm and creativity drive her to great heights to bring vision through film & pixels.  She has hung out of helicopters capturing aerial views of NY properties and steadied her camera many floors above earth from the historic Woolworth Bldg. W Hotel, Downtown and Arden House. Commercial assignments include work for Prudential Financial, Make-A-Wish, Halstead Properties, Vonage and more.  She is called upon to editorial for 944, Glamour, Gotham, House Beautiful, and Sandra Lee Semi-Homemade, among others.

Cost of Membership:

IREON iNOT a profit-making business, but merely is the “conduit” for members to gain financial benefit. Dues solely support IREON’s operational expenses.  

Minimum membership term: 1 year. 
(time needed to build trusting friendships among members to prove its financial value)

If the dues cost does not become financially irrelevant within (1) year,
it is because the member is not participating in the group building strong relationships with the members.

Under these circumstances, with a (30) thirty-day notice, IREON will terminate their membership because it serves no value in holding the exclusive category on the roster that otherwise could be occupied by a participating member. There will be no refund of dues needed to offset administrative costs to refill the category.

Annual dues: $6600.
Paid in (4) $1650. quarterly pre-authorized credit card installments, or (1) payment of $5600.
(15% discount)

 Dues are automatically renewed on the firm’s anniversary of membership, unless
the member gives 30 days prior notice of non-renewal.


IREON Leadership


Steve Kirschner
Founder / Chief Operating Officer
Direct: 516-528-2288
Steve Kirschner, COO and founder of IREON, well known and respected for his networking proficiency and business development acumen manages the organization.


BIO: / Read “Executive of the Month article featured NYREJ 3-23-21

Steve Kirschner was born into the commercial real estate industry. Both his parents operated a successful commercial brokerage in Brooklyn and Queens. Steve is a licensed real estate broker boasting decades of experience.  He owned and operated his own commercial brokerage in Suffolk County, NY and personally brokered sales nationally for hundreds of millions of dollars of income producing investment properties, plus owner and tenant occupied commercial space locally.
Steve has gained a prominent reputation for being a “Consummate Business Networker”. He was awarded “Networker of the Year” in 2012 by the 1000 member Gotham City Networking Organization. Since 2010, Steve served as Group Coordinator of the Gotham NY Real Estate Chapter, growing it from 15 to 50 members and in 2015 founded the Long Island Real Estate Chapter for the Gotham City Network, serving as its Co-Chairman and Group Coordinator.  He formerly served as Chairman of the Board for the Advancement of Commerce & Industry on Long Island after being an active board member for over 15 years.