“IREON MEMBERS GROW AND PROSPER BY THE COMPANY THEY KEEP AND THE RELATIONSHIPS THEY SHARE”
NYREJ holds the exclusive category for publication of real estate news with 50,000 paper and digital subscribers.
IREON NYREJ Directory Banner:
Appears in every edition to promote IREON and its members. Use link above to view all IREON news contributions (including roster of IREON members)
IREON Membership Roster:
IREON Exclusive Categories
What our partnership with NYREJ means for IREON members:
Each month, four members will be “spotlighted” in a full-page feature, entitled:
“IREON Member Profiles.” (Our public relations member, Alexander Marketing,
is available to prepare the copy and artwork for submission.)
Latest edition profiles for this month, click HERE to view.
Who we are:
IREON is a relationship-based business development network with a membership comprising the executive leadership of service and product providers serving the commercial real estate industry.
IREON members are exclusively based in the New York metro area. Many members’ firms have multinational divisions, affiliates, and clients, and include global leaders in their areas of services or products.
What Makes us Unique:
IREON is relationship-driven, with a non-compete credo. Members interact as trusted colleagues and friends who contribute to each other’s success. They provide support and encouragement by sharing knowledge and guidance in their fields of expertise. They take an active role in opening doors for other members by arranging meetings and introductions.
IREON members thrive on personal introductions.
Success is assured when we do NOT have to “sell” our services or products but need only to produce it! This is why IREON continues to be financially rewarding to its members.
COVID-19 Meeting Platforms
IREON members meet weekly for an hour via virtual platform to share ideas, insights, and updates.
IREON members meet regularly with each other to learn about each other’s business and to nurture trusting friend relationships, sharing clients and customers they can personally introduce to use the services and products of the other.
IREON hosts webinars every 6-8 weeks, which are jointly produced by three-to-five members with related expertise on the topic being presented. Our webinars are geared to Owners, Operators, Developers, and Occupiers of commercial space in the New York metro region.
Kristine Wolf, Publishing Director of New York Real Estate Journal (NYREJ), is the Moderator of each of these webinars. NYREJ holds the exclusive publisher category on IREON’s membership roster and Kristine is the member representative.
NYREJ provides in-depth coverage before and after each webinar. This coverage is circulated to the publication’s 30,000 readers and social media outlets. In addition, from an increasing mailing list, approximately 15,000 invitations are selectively emailed by IREON weekly to Landlords, Developers, and Tenants who own or occupy commercial space in every property class.
(Office, Industrial, Retail, Hotels, Multi-Family, Education Institutions, and every facet of Healthcare)
Members participating in the webinars receive weekly reports of “C” level executives who viewed their website in the email invite received showing an interest in their firm. These reports provide the name of the company and principal, telephone number, and an email address to facilitate follow-up.
The publicity for the webinars produces industry recognition for IREON and promotes each member’s business, because our membership roster is directly linked to the email invites, announcements, articles, and ads.
How we meet Post Covid-19
IREON members meet virtually via “Zoom Conference” every Thursday for approximately one hour, alternating at 8:30 am and 4:00 pm, to share business goals, successes, and challenges.
The exchange of information from the individual areas of expertise is always robust.
Each member gives a three-to-five minute “elevator speech” during the conference to describe their company’s products and services, announce new business successes, and relay how they are working in compliance to Covid-19 imposed laws and regulations.
Members connect regularly on their own schedule via “Zoom Conference” or telephone conversation, to orchestrate personal introductions of clients, customers, relatives or friends who can use the service or product of the other, using their trusted business and personal relationships.
Time efficient member interaction is consistently initiated to strengthen the relationship bonds among members. As these relationships strengthen, new business opportunities multiply. Click HERE to view a “Thank You” message from Steve Kirschner to Brad Klatt, Logical Buildings.
A “virtual” membership roster enables everyone to communicate with each other from their mobile device or desk top computer. Members text or email Steve Kirschner or Assistant Karen Vitale to send a business announcement, a news item of interest, or a “Thank You.”
Communications are always kept confidential among the members, or it can be made “public” at the member’s election.
What makes a worthy IREON member?
To be the “right” firm, they need to be well established and highly reputable with a large client base of business relationships they can share with fellow members.
To be the “right” company member representative, they must be a “giver,” one who wants to help fellow members expand their business opportunities by sharing their close trusted relationships that are “returned in kind”.
In addition to the banner, on page 1 of each edition is a 1/8th page ad as shown below.
Both are “directly linked” to the IREON website and membership roster, allowing all property Owners, Developers and Tenant occupants to immediately connect with members for a product or service needed.
Our public relations firm member, Linda Alexander of Alexander Marketing & Communications, (AMC) helps members write articles, announcements, and populate their social media platforms. Our advertising agency member, Megan Grand of Marketing Thru Graphics, (MTG), specializes in graphic design, direct marketing collateral, website design, and digital marketing. Both of these real estate industry marketing specialists work closely with NYREJ Publishing Editor Kristine Wolf to promote IREON members in the media.
NYREJ, AMC and MTG discount their standard business rates to IREON members including adjusted cost accommodations to their referrals.
Alexander Marketing & Communications is a full-service public relations firm specializing in real estate and related markets, including residential, commercial, retail, hospitality, construction, new development, architecture, and interior design.
Marketing Thru Graphics (MTG) is an award-winning creative agency specializing in the real estate and investment industries With 30 years of experience, they utilize unique branding and communications strategies to build their clients’ brands, defining them as industry leaders to a global audience. MTG design is high-impact and immersive; their multi-talented creative team draws on experience, knowledge, and ingenuity to bring impressive concepts to life. They pride themselves on innovation and producing powerful solutions for their clients.
MTG is a full-service, integrated creative agency specializing in the real estate industry.
Cost of Membership:
IREON is NOT a profit-making business, but merely is the “conduit” for members to gain financial benefit. Dues solely support IREON’s operational expenses.
Minimum membership term: 1 year.
(time needed to build trusting friendships among members to prove its financial value)
If the dues cost does not become financially irrelevant within (1) year,
it is because the member is not participating in the group building strong relationships with the members.
Under these circumstances, IREON will terminate their membership because it serves no value in holding the exclusive category on the roster that otherwise could be occupied by a participating member.
Annual dues: $6600.
Paid in (4) $1650. quarterly payments, or (1) payment of $5600. (15% discount)
Founder / Chief Operating Officer
Steve Kirschner, COO and founder of IREON, well known and respected for his networking proficiency and business development acumen manages the organization.
Steve Kirschner was born into the commercial real estate industry. Both his parents operated a successful commercial brokerage in Brooklyn and Queens. Steve is a licensed real estate broker boasting decades of experience. He owned and operated his own commercial brokerage in Suffolk County, NY and personally brokered sales nationally for hundreds of millions of dollars of income producing investment properties, plus owner and tenant occupied commercial space locally.
Steve has gained a prominent reputation for being a “Consummate Business Networker”. He was awarded “Networker of the Year” in 2012 by the 1000 member Gotham City Networking Organization. Since 2010, Steve served as Group Coordinator of the Gotham NY Real Estate Chapter, growing it from 15 to 50 members and in 2015 founded the Long Island Real Estate Chapter for the Gotham City Network, serving as its Co-Chairman and Group Coordinator. He formerly served as Chairman of the Board for the Advancement of Commerce & Industry on Long Island after being an active board member for over 15 years.
Pre Covid-19 IREON Platform of Operation:
(maybe re-implemented and modified when possible)
Member “Happy Hour Bi Monthly Meet Ups”: (currently suspended due to Covid-19 pandemic)
at locations that are convenient for “drinks”, and “schmoozing”,
alternating at mutually convenient locations every (2) months in Manhattan and Long Island.
“Meet ups” are limited to (12) member firms, (no limit to the number of persons in a company to attend) These “intimate” socials enhance relationships which produce business opportunity.
*Registration is on a “first come first serve” basis, by accepting the calendar invite.
Monthly teleconference meetings: (currently suspended due to Covid-19 pandemic)
held on the 3rd Thursday of every month from 8:30-9:45 am.
IREON holds Quarterly events with “member spotlights”
(currently suspended due to Covid-19 pandemic)
presenting topics of interest related to the services and products their companies provide to the industry.
Invites to these events are emailed weekly to over 6,000 building Owners, Operators, and Developers throughout the NY metropolitan region.